The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May
Improve speed of delivery, introduce smaller packs, create greater value
The move to launch two new premium products back-to-back is significant since it marks the first attempt by Amul to trade up its portfolio.
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Big brands are keen to tie up with IPL for advertising purposes.
Peter Broegger, senior vice-president (Asia-Pacific), Mattel East Asia, will visit India this month in an attempt to restore confidence among stakeholders, rattled by a spate of departures by senior executives.
The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.
Harsh Mariwala, outgoing MD of Marico has high hopes from Saugata Gupta.
The once-powerful Japanese major is left with little to show in the face of sustained competition from rivals.
While critics doubt if the new brand would be continued once Microsoft completes integrating Nokia, the X appears to be Nokia's ploy to ease Android-junkies into a Windows Phone environment.
HUL is keen to redefine the way in which brands tell their stories to consumers.
The 58-year-old go-to man at the consumer goods maker will helm Global Beverages & Foods that will launch confectioneries, juices and snacks in six-nine months.
Endorsements from actors like Amitabh Bachchan and Surya marks Heinz's renewed bid for a market dominated by Horlicks.
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
November IIP data show a fall of over 20%, led by automobiles, gems & jewellery and home appliances; turnaround seen as unlikely.
The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.
Company to focus on manufacturing & distribution.
The new push is being driven primarily by over 170,000 villages where household income is over Rs 1 lakh a year.
It reverses the supply chain to customise part of its line-up, but the challenge is in sustaining it.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
The stores will sell products under the Fashion at Big Bazaar brand.
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